DESCRIPTION

Secret Project Robot is an Art Space founded in the late 1990’s with a deep history in the DIY music, art and party scene of Williamsburg and Bushwick Brooklyn. As the space has matured over the years the gallery has come to represent the overlap where experimental music, outsider art, fine art and performance converge.

HISTORY

Secret Project Robot’s initial inception began in the late 1990’s as the underground music art and party space Mighty Robot.  Mighty Robot hosted some of Brooklyn’s most seminal first shows and helped shape the now mythical Williamsburg music, art and culture scene.  It was a small, 1,000 square foot, second floor loft on Wythe Avenue that was run by Erik Zajaceskowski, John Fitzgerald aka “Fitz,” Artur Arbit and Etain Fitzpatrick.  Together this group to be known as "The Twisted Ones" and "Mighty Robot A/V Squad", threw infamous parties in their own space and in junkyards and early Williamsburg music venues like the Polish National, now coined “The Warsaw,” Rocky’s and many another strange place.

The Mighty Robot era was a profoundly influential period for the future of Secret Project Robot.  During this phase there was a heavy focus on insane abstract visuals using found projectors and film, poster making and postering as a way of both connecting and promoting and a heavy hand in pushing the fun-dustrial, art and electro music scenes developing at that time.  

Mighty Robot hosted some of the first New York City shows of the Yeah Yeah Yeah’s, the Liars, TV on the Radio, Oneida, Comets on Fire, Ex Models, Lightning Bolt, Force Field, High on Fire, Acid Mother Temple, Black Dice, Avatar & Panda Bear, Troubleman and so many more.  It was a space that focused on combining intense noise, visuals and the exuberance of youth to make a legendary scene.

In 2004 Erik Zajaceskowski and friend, Karl LaRocca, rented a new bigger space on Kent Avenue to be called Monster Island.  Monster Island was a 15,000 square foot three story building that housed Kayrock Screenprinting, Live With Animals, Oneida’s O-Cropolis, Todd P’s space, later to be known as “The Monster Island” basement and the new Mighty Robot space, freshly coined Secret Project Robot.

In this new incarnation Erik Z. teamed up with Rachel Nelson to create an even further experience into the art and music subculture and subconscious. As Secret Project Robot, there was a greater emphasis on art installations to be used as experiential spaces to host parties and to develop the notion of the art of the party.  

In many ways, it was during this era that Secret Project Robot felt that it had a responsibility to be more than just a party space, it came to understand itself as an art experiment that had a duty to show alternative and be an antidote to the proscribed notion of “the gallery” and “the institution,” that nevertheless would take art seriously and see its progression as a necessary mirror to be held up against the ever powerful forces of the industry’s status quo.

Secret Project Robot pushed artistic boundaries, creating giant group installations and pioneering concepts like drawing brunch, the black light installation show, immersive collaborative projects, poster shows and creating art towns all-the-while throwing large parties and making new friends and a bigger art community. During its tenure on Kent Avenue Secret Project Robot hosted art shows with Maya Hayuk, Lauren Luloff, Seripop, Sto & Cinders Gallery, Shelter and Ivory Serra, Chris Uphues, Raul De Nieves, Swoon, Black Label, UFO and Little Cakes just to name a few.

This era also saw an expansion into art and dance parties hosting some of the first inception’s of Jonathon Toubin’s Soul Clap and Todd Pendu’s witch-house events and later Milksop, an amazing queer dance party.  

There were also hundreds of bands that performed and legendary parties, like the day it was 106 degrees outside with no fans or a/c inside where Black Dice, Wolf Eyes and Growing melted the crowd into shared hallucinations of intense sound and transcendental heat. There was the annual Monster Island Block party where bands would play outside on the street mixed with building-wide shows and exhibitions where the annual turn-out was nearly 6,000 people.

It was also an era where Secret Project Robot reached out to like minded spaces and shared gallery swaps with Good Children from New Orleans and West Germany from Berlin, it also traveled and did visuals at All Tomorrow’s Parties, Le Guess Who Festival, Basil Miami and several other European Festivals and parties.

After seven years on Kent Avenue and with the feeling of imminent change in Williamsburg, Secret Project Robot followed the youth and art and music scene and found a new home in Bushwick. This was to be known as the living arts phase.

During the five years it spent on Melrose street in Bushwick, Secret Project Robot honed in on the notion of what it means to be an art space in the midst of an ever-changing socio-economic dynamic in the city and a youth brought up on the internet not seeking the same New York City experiences as the original audience; however, in the end the evolution to stay relevant and transform into a thriving art hangout was not a large jump from the art experiment phase.  

Melrose Street was in many ways a more relaxed version of Secret Project Robot. It hosted giant events in its 5,000 square foot yard, but at the same time there was an intimacy and maturity about these events, a purpose driving them. 

"The Living Arts" was a notion, probably tied to the yard as a private compound and bubble. In this bubble the artists could recreate the world according to their liking, people could be free, comfortable and able to reimagine a further more perfect realm. It was from this notion that events like Bushwig were started. Bushwig was originally conceived as an alternative drag and queer performance day in which a kind of dirty gritty performance art would stand out against a milieu of sequins and cover songs. Secret Project Robot pushed the boundaries of appropriate behavior and appropriate performance and helped in the creation of a now legendary festival and queer staple.

On Melrose street, Secret Project Robot also explored what it is that makes people want to stay, to hang out, and to be involved. The artists created different rooms and magic seating areas in A-frame outdoor temples, tv’s and abstract movies were knitted throughout the space, tiki bars were installed and the curators made an effort to bring art from way up high into daily life.

It was with this idea in mind that old friends like Brad Truax and John Colpitts aka “Kid Millions” brought Secret Project Robot shows with bands like Spiritualized, it was why it made sense that Laurie Anderson performed and why events like Butt Magazine’s parties all came. On Melrose, Secret Project Robot was bringing art back into reality, into a tangible reason to move to New York City despite its high rents, it’s flaws and flirtation with mediocracy and chain stores, why it remains that New York City is a place like no other.  Melrose Street was a discovery of art, of friends, of realizing why you keep going when it would be easier to not.

In 2016, facing a 50% rent increase Secret  Project Robot faced an existential crisis, raise the rent and become “landlords” people, we didn’t want to be or shift the paradigm…

We made a mistake.

We thought going legal would solve our problems, but it only exacerbated them… We moved onto 1186 Broadway deep into Bed Stuy with decent intentions, a liquor license and a 10 year lease, but what followed was a social experiment  gone  awry.  We pleased no one, including ourselves… We managed to throw some amazing events, I would say a few even legendary ones, but no one was happy.  The neighbors hated us, they hated the queer people we brought, the police hated us, the partners didn’t get along, I watched a person being beaten to death and was attacked by a mentally ill person while pregnant… We closed just short of the 2 year anniversary of this space in April of 2019…

We left Broadway disillusioned with ourselves and New York.  We put intention back into making our own art and  trying to figure out what went wrong, we still talk about the mistakes, the casualties of friendship we’ll forever miss, but then something extraordinary happened, and this is why this is a love story…

Sometime in December of 2019, we  were taking a walk with our son  down by the Williamsburg bridge, and who  did we run into but  Isaac, the old landlord from the original Mighty Robot space, and what, you wonder was vacant, but Mighty Robot!!!!!

We re-rented 401 Wythe Avenue in March of 2020, we were so jubilant, our faith restored in New York, our loved revoked in Brooklyn, in art, in community, in the hope that we could give it one last try before we abandoned this old town for good, here is where the record skips…

A few days later we went into quarantine… We had a 2400 square foot space in need of total renovation that we were unsure if we’d ever be able to throw a party in.  Our instincts told us to walk away, but our hearts, our hearts told us to stick with it…

We spent the pandemic rebuilding Secret Project Mighty Robot 3 hours at a time, just the two of us.  We have a toddler, I learned plumbing on YouTube while he napped, and Erik and I took turns until 8 months later a space emerged… We had to make some changes to the original idea, without big parties as an option we built art studios and a ceramic studio and a small gallery and managed to put in an installation and venue space that can still hold a respectable 75 people, but what we really built was our homage to the last 20 years.

So here we are in March of 2021, still in a pandemic, still uncertain of the future, but on the eve of an event to celebrate that we still love New York and each other…

With history, Secret Project Robot connected eras and generations into a seamless vision of the importance of art as a scene and an experience. Secret Project Robot connected the dots between the Yeah Yeah Yeahs, to the Eartheater’s and Bunny Michael’s of this world. It brought FlucT into group installations, art and jazz into the realm of the techno infatuated youth, it hosted Tortura, a Latin queer party and made DJ’s out of music connoisseurs… In essence Secret Project Robot has and continues to force people, often kicking and screaming to make art, to be better, to join in, to not drop out.

 

Founders

Rachel Nelson is an artist, curator, political economist and business owner who resides in Bushwick, Brooklyn.  She co-founded Secret Project Robot, an artist run art space, with Erik Zajaceskowski, in 2004. In 2013 they built, designed and opened HappyFun Hideaway a bar that thrives by creating a true work family with strong support of the artist community. In 2015 they started Flowers For all Occasions, a cafe/gallery/bar that is about having a public space for discourse and art while providing jobs to artists.  For her "free” time, Rachel went to graduate schools studying international political economy and wrote her thesis on the relationship between the rise of regulatory capture within tax systems and the rise of oligarchs.  She is interested in the ways in which human relationships can mitigate the effects of unbridled capitalism on a community.  She is currently working on the latest iteration of Secret Project Robot, which is collaboration between artists and friends to create a sustainable art space.  She also likes to paint really big flower paintings, neon plaid and food on found pieces of cardboard…

Erik Zajaceskowski is an artist, curator and intellectual whose interests collide with works in almost all mediums of art, not just a designer, a/v experimenter, musician or sculptor, Erik instead is first inspired by an idea and then makes art that fulfills this idea.  His work is shaped by a notion of immersion, where the artist and visitor kaleidoscope into a pandemonium of both tactile and psychological experience often maximalist and psychedelic in their aesthetic nature.  Erik has collaborated with many artists over the years most often with Raul De Nieves, Chris Uphues, Rachel Nelson and the band Black Dice.  He is also the brainchild and founder of Mighty Robot (1998-2004), an artist run party space in Brooklyn, Secret Project Robot art experiment, Happyfun Hideaway a very special bar, Flowers for all Occasions an artist run cafe and Cloud Cuckoo Land a bar attached to the new Secret Project Robot.  Erik spends a lot of time thinking about the value of artists in society and tries to consciously create a world shaped by these notions.  

 

LEGACY BOARD

Erik Zajaceksowski & Rachel Nelson (see above)

Carol McCormick is an American culture critic and curator living in New York City. He is the author of numerous books, monographs and catalogues on contemporary art and artists.

Fitz is a curator and dj who takes an educated run-up at pumping genres from across the world, all the way from Bombay's synth funk or Saz jams from Turkey through to heavy African percussion and everything else in between.  He has put festivals and tours together across every continent and has dj'd the world inspiring people with his international psychedelic jams.

Etain Fitzpatrick is a video artist and founding member of the Mighty Robot A/V squad,  she is an architect and contributor to the video team of Secret Project Robot.

Dough Roussin is a flash video game designer, musician and artist who makes big installations, big sounds and awesome video art.  He has contributed to numerous installations at Secret Project Robot and has been a fellow brainchild in SPR's ludicrous ideas and art insanity.

Kayrock aka karl LaRocca is a Brooklyn based artist and a founding member of Kayrock Screenprinting. He has designed numerous posters, books, and records and worked with many contemporary artists to realize their fine art editions. His work has been collected by MOMA and the Allen Memorial Art Museum.